From the Artful Manager blog:
"How participatory is the web, really? And how true is the assumption that web technologies create a world of content-creators rather than a world of content-watchers.
According to Forrester's research, a full 52 percent of on-line consumers are ''inactives,'' engaging in none of the identified social networking activities. Some 33 percent prefer to watch, read, or listen, without contributing to content. While those higher up the ''participation ladder'' are more active collectors of content, critics or commenters, or creators of their own pages, blogs or videos."
According to Forrester's research, a full 52 percent of on-line consumers are ''inactives,'' engaging in none of the identified social networking activities. Some 33 percent prefer to watch, read, or listen, without contributing to content. While those higher up the ''participation ladder'' are more active collectors of content, critics or commenters, or creators of their own pages, blogs or videos."
