Monday, August 29, 2005

Music/Technology: Garage Rock Meets Garage Critics

An article about (part of my daily media intake) in todays NY Times. Excerpts:
"The nexus of influence has shifted in the last few years. Destroying someone's career or pulling work from obscurity used to be the province of well-financed mass and trade publications, but now anybody with a voice strong enough to stand out on the Web can have a real impact - and maybe make a couple of bucks in the process. Pitchfork Media is a case in point. Started by Ryan Schreiber in his parents' house in suburban Minneapolis in 1995, Pitchfork ( has emerged as one of the more important indie music tastemakers in any medium, with 125,000 unique visitors a day and only three full-time employees.
The Web is a place where tribe is built and serviced by likeminded folks who thrive on the insiderness of it all. There is a common language, common values and a belief that whatever obsession is being serviced, it is the right one to have."
Full article